Privacy Policy

Last updated: 29 March 2026 · M4 Plumbers Near Me Ltd

M4 Plumbers Near Me Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This policy sets out how we collect, use, store, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. What Data We Collect

We may collect the following categories of personal data:

  • Name, email address, and telephone number when you submit an enquiry or contact form
  • Business name, service area, and information about your plumbing business
  • IP address and browsing behaviour via analytics tools (Google Analytics 4, Microsoft Clarity)
  • Communication records, including email and call history

2. How We Use Your Data

We use the personal data we collect to:

  • Respond to and process your enquiries and booking requests
  • Deliver, manage, and improve our digital marketing services
  • Send relevant resources and updates where you have given your consent
  • Improve our website and user experience through analytics
  • Comply with our legal obligations under UK law

3. Lawful Basis for Processing

We process your personal data on the following legal bases:

  • Legitimate interests — to respond to enquiries, deliver our services, and improve our business operations
  • Consent — for marketing communications and the use of analytics cookies
  • Contract — to fulfil our contractual obligations under any service agreement

4. Cookies and Analytics

We use the following third-party services that may set cookies or collect usage data on our website:

  • Google Analytics 4 — for aggregated website usage statistics and performance measurement
  • Microsoft Clarity — for session recordings, heatmaps, and UX improvement

You can manage your cookie preferences through your browser settings. We do not use cookies for advertising profiling without your explicit consent.

5. Data Sharing

We do not sell your personal data to any third party. We may share data with trusted third-party service providers (such as CRM platforms, email systems, and analytics tools) under appropriate data processing agreements, solely for the purpose of delivering our services. All such providers are required to maintain the confidentiality and security of your data.

6. Data Retention

We retain personal data only for as long as necessary to deliver our services and fulfil our legal obligations. In practice, this means we retain client records for up to 7 years following the end of a business relationship, in line with UK tax and accounting requirements.

7. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you (Subject Access Request)
  • Correct inaccurate or incomplete personal data
  • Request deletion of your personal data ('right to erasure')
  • Object to or restrict processing of your personal data
  • Request portability of your personal data
  • Withdraw consent at any time where processing is based on consent
  • Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption and access to personal data is restricted to authorised personnel only.

9. Contact & Privacy Requests

For any privacy-related queries, subject access requests, or to exercise any of your rights under UK GDPR, please contact us at hello@m4plumbersnearme.com with "Privacy Request" in the subject line. We aim to respond to all privacy requests within 30 days.